	Twitter Twitter was first unveiled at the South By South West (SXSW) in 2007. The concept behind Twitter was that people be able to push ideas out to a global audience within the limitations of a text message, 120 characters. SXSW was originally a conference located in Austin, Texas for showcasing film, interactive and music in a festival atmosphere. Since its inception in 1987 this conference has become an important venue for launching new innovations by leaders in the industry. Twitter has become a tool for people to get information out quickly and easily, which can be searched across tweets using keyword terms and branded text.
	Advertising & Marketing Social media was not originally conceived of as a platform for people to market and advertise a company's products or services. It was created as a means for individuals to communicate with one another. In an attempt to monetize these sites, they created or allowed companies the opportunity not only to advertise but also execute and manage their business. Major companies now use social media such as Facebook Pages and Twitter profiles to offer consumer support and customer service. Tweeting using @ or # tags, or commenting or posting on a Facebook page has become an effective, inexpensive and efficient way for large corporations to communicate and resolve issues quickly and easily. The transparency that is offered in these forums gives a company the appearance that they care about the individual experience, which is a successful marketing tool.

Twitter

Twitter was first unveiled at the South By South West (SXSW) in 2007. The concept behind Twitter was that people be able to push ideas out to a global audience within the limitations of a text message, 120 characters. SXSW was originally a conference located in Austin, Texas for showcasing film, interactive and music in a festival atmosphere. Since its inception in 1987 this conference has become an important venue for launching new innovations by leaders in the industry. Twitter has become a tool for people to get information out quickly and easily, which can be searched across tweets using keyword terms and branded text.

Advertising & Marketing

Social media was not originally conceived of as a platform for people to market and advertise a company's products or services. It was created as a means for individuals to communicate with one another. In an attempt to monetize these sites, they created or allowed companies the opportunity not only to advertise but also execute and manage their business. Major companies now use social media such as Facebook Pages and Twitter profiles to offer consumer support and customer service. Tweeting using @ or # tags, or commenting or posting on a Facebook page has become an effective, inexpensive and efficient way for large corporations to communicate and resolve issues quickly and easily. The transparency that is offered in these forums gives a company the appearance that they care about the individual experience, which is a successful marketing tool.