CATEGORY      Value:

10

7

3

0

Adherence to theme

The package design demonstrates  complete understanding of the theme and reflects a creative connection.

The package design demonstrates  an  understanding of the theme adheres to it.

The package design reflects some aspects but not a clear connection to the theme.

The package design does not reflect the theme in any way.

Originality

Design demontstates origibal and creative thought in the use of layout, language and color.

Design demonstrates thought in the se of layout, language and color.

Design reflects some aspects but not a clear connection in the use of layout, language and color.

Design does not demonstrate appropriate thought in the use of layout, language or color.

Clarity of message

Ideas are expressed in a clear and organized fashion. It was easy to figure out what the package was about.

Ideas are expressed in a clear manner, but the package’s organization could have been better.

Ideas are somewhat organized but not very clear. It took more than one reading to figure out what the package was about.

The design seemed to be a collection of unrelated ideas. It was very difficult to figure out what the package is about.

Typography

Typography supports the package theme in an original and readable manner.

Typography supports the package theme in an appropriate manner.

Typography does not support the package theme but is clear and legible.

The typography contain errors, omissions and inferior legibility.

Illustration

All of the art and images are used in an appropriate and exceptionally creative manner.

Most of the art and images are used in an appropriate manner.

Some of the art and images are used in an appropriate manner.

The art and images are not used in an appropriate manner.

Construction

The package is unique and well-constructed with all design elements present and well-conceived.

The package is properly constructed with most  design elements present.

The package is  constructed with some flaws in the design elements present.

The package construction is incomplete with missing design elements.